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South Dakota Agritourism Work Group

Posted 1/23/2018 7:41am by SDSPA Marketing Contractor.

With the growing interest and demand for experiential travel and authentic vacation experiences, the South Dakota Department of Tourism is putting an emphasis on agritourism as a result of its new strategic plan. 

The department hopes to not only promote existing offerings, but also work with partners and entities across the state to assist those who are looking to start a new business or expand their existing operation to include an experience for visitors.

Ten individuals who represent a number of different entities and state agencies are now be collaborating to work on these efforts within the Agritourism Work Group.

Early on, it was clear that partnering and working together is the only way to make significant progress, each entity has an area of expertise or resources they can bring to the table. The current individuals in the work group are listed below. We’re all very excited to work with each of you as we grow agritourism in the state!

  • Kim Brannen - SD Specialty Producers Association
  • Cheri Rath – SD Value Added Ag
  • Kirk Hulstein – SD Dept. of Tourism
  • Jacey Jessop– SD Dept. of Tourism
  • Teri Schmidt– Sioux Falls CVB
  • Beth Simonson – B&B Innkeepers Association
  • Peggy Schlechter - SDSU Extension
  • Kari O’Neil – SDSU Extension
  • Ginger McNickle – Southeast Technical Institute
  • Christine Sorensen – USDA Rural Development


In January, 2018 the work group provided a booth at the Governor's Tourism Conference in Pierre. 

Working Group members Peggy Schlechter (SDSU Extension) and Bob Weyrich (SD Dept Ag) sharing information about opportunities across the state.

Tourism Conference participants provide agritourism survey info and qualify for SD Made food and beverage gift basket drawing.


SDSPA Members, Prairie Moon Herbs & The Honey Lodge, showcasing their wonderful SD products at the conference.